CARLA alexa
CARLA alexa
SERVICES PROVIDED
Brand Strategy, Brand Identity, Social Media Templates, Photography Direction
BRAND OVERVIEW & GOALS
When Carla, the owner & founder of Carla Alexa, came to me at the beginning of the year, she was feeling uninspired and unaligned with her business. She was in a place of expansion within her business and needed to upgrade the foundation & visuals of the brand to reflect that.
So we got to work sprucing up her new visual identity & brand strategy to not only give her brand a visual facelift, but also carve the road forward for her business & the direction it was heading in.
While crafting her brand, I was inspired by European cities, editorial layouts & summer days. The design approach is minimalistic & type focused with an added vintage flair to it.
LOVE note
“From beginning to end Studio Romantiques was thorough, well thought out and helped me align myself in my business so much. I never once felt rushed and she went so in depth into everything and provided the best type of experience. She sat on a call with me for almost 3.5 hours discussing my goals for my business, how to align myself with my business and overall had me gain a better understanding of how my business and branding work hand and hand. I am so grateful for all of the work + effort that went into creating this brand and I will never stop recommending Beth.”